Perla Salem
Perla Salem
Design and Interaction
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NM Design

 

Brand, visual identity and graphic design for NM Design. Nazanin Minoei is an industrial designer specializing in product and visual design.

 

The brand identity is inspired by its tagline — shape & function. It uses a thin, geometric typeface referencing simplicity and technicality. Thin strokes as part of the drawing conveys its feminine and vivid nature, and is enhanced by a selected turquoise colour. 

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NM_cards.jpg